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Tags: Channel
October 12, 2016

Better Together: How Infinera Is Enabling Our Global Partners Win More Deals

jmarinchak-2By Jeff Marinchak

Senior Director, Channel Sales

Infinera recently announced its new Partner Program, developed to provide our partners with the tools to win, while simplifying and accelerating the process of bringing innovative optical networking technology to market  in order to quickly meet (and exceed) end-user demands. Built upon the premise of efficiency through simplicity, the program offers channel partners an application-optimized portfolio spanning access, metro, long-haul and subsea networks, while improving our partners’ ability to build and grow their businesses. Simplicity includes a focus on the ease of doing business and providing partners with the right tools to effectively build their knowledge, promptly resolve customer challenges and efficiently expand their market presence to deliver an exceptional experience to their customers.

Partner Portal 2.0:  A key element of the program is the new Infinera Partner Portal, planned to be fully available to our channel partners in Q1 ’17. The program, through the portal, will provide our partners with leads, easy-to-find assets, and marketing and sales materials, while offering seamless navigation through Infinera’s other enablement functions, such as training and Marketing Development Fund (MDF) requests.

Over the past year, Infinera has conducted extensive research, evaluated half a dozen portal technology vendors and ultimately decided to choose a platform that was highly rated, and most importantly, gave us the ability to scale to meet the needs of our partners and their customers. This portal technology platform enables us to operate a state-of-the-art partner portal that makes it easier for Infinera and its global channel partners to do business together.

Benefits of the new portal include:

  • Simplified deal registration flow expedites submission and review of deals, providing greater opportunities for collaboration between channel partners and Infinera to substantially increase the probability of winning.
  • Easy content access offers an intuitive search engine for quick access to the assets channel partner’s need for effective marketing and to efficiently navigate the sales process from start to finish.
  • Unified access to training integrated in the portal aims to simplify access to Infinera’s e-learning site for partner training by alleviating the need to log into multiple systems.
  • Global platform, local access with interface, content and other features localized to provide a personalized user experience as we grow together.
  • Marketing enablement integration so partners can easily build demand generation programs today, with enhancements planned for the near future to generate more demand in less time and close opportunities quickly and efficiently.

We believe that Infinera and our global channel partners are better together. With Infinera’s recently expanded portfolio, our partners can leverage innovative optical networking solutions, including the XTM Series, DTN-X Family, Cloud Xpress Family and Xceed Software Suite. This portfolio addresses the needs of network operators, data centers operators, enterprise and government customers. And we are confident that Infinera’s Partner Portal 2.0 makes it easier and more productive for Infinera and for our global channel partners as we continue to grow our business together.

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